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The FAB Futures Award 2009 goes to a young advertising designer from Portugal.
Talents from Germany and Australia were also shortlisted.
Now the judges have decided on ‘the most promising designer’ in the FAB Awards, the biggest international design competition in the field of Food and Beverage:
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The winner of the FAB Futures Award 2009 is Miguel Castanheira, a young advertising copywriter and designer from Portugal, born in 1983. His advertisement for a fictitious pasta brand was particularly original. Castanheira was presented with his prize this weekend at the celebrated FAB Awards dinner in London.
Castanheiras himself made this comment on his challenge: “The StockFood images for the competition were stuck on the board at my agency (Euro of RSCG, Lisbon), right in front of my office. The idea for a brilliant campaign struck me immediately, but I had to get to grips with Photoshop so that I could realise the design myself.”
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| FAB Futures Award 2009 Winner: "Extra long Pasta" by Miguel Castanheira (PT) |
Our StockFood image: 370742 |
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Alongside this talented winner, two other candidates made it to the shortlist. Their work was also introduced to an audience of international professionals in the field at the FAB Awards dinner.
Andi Yanto of Australia, who was born in 1985, was selected for his packaging design (“Fork You”), while Eve Maria Jahn, a 26-year-old from Germany, produced a poster advertising an imaginary charitable organisation (“Sharity”).
Both young media designers decided to use the StockFood photograph showing a chalk drawing of a place setting.
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"Sharity" by Eva Maria Jahn (GER)
FAB Futures Award Nomination
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„Fork you“ by Andi Yanto (AU)
FAB Futures Award Nomination
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Jahn’s design completely hit the mark with the jury. The poster promotes a fictional campaign for a charity concerned with school dinners for deprived children in Germany. “It was a gut decision,” she said. “I saw the StockFood chalk sketch of an empty plate, and at the same time heard media reports about the rise in child poverty in Germany – and so my idea was born.”
Thanks to StockFood, the winners of the “FAB Futures Award” can certainly look forward to a FABulous future, enjoying recognition from both international experts in the field and the media.
Have a look at the winners of 2008.
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